Since the early 1960s the district of Forlì has been considered one of the most important areas in Italy for the production of quality upholstery. The Company started by the Billi brothers in 1972 named “3B” soon became one of the leading manufacturers for such products. Beginning as a small artisan unit, the firm soon acquired all the necessary expertise and experience of being a specialist in their field, and continues as such these days after almost 40 years of tradition. In the early ‘80s the company changed its title to the trade-mark “Polaris”, which rapidly asserted itself in export markets as well as Italy. The firm quickly expanded in exports, in particular with the cooperation of Roche Bobois. In 2006 “Polaris” merged with its sister Company “Gidiemme“ and is guided by President, Mr. Silvano Billi, fully supported by his son in Law and General Manager Mr. Stefano Berti. The firm has developed its strong general level of competence, through the creation of a highly qualified workforce, with vast experience in the construction of leather upholstery. The establishment is supported by a team of experts, engaged to obtain its objectives and able to solve with rapidity and knowledge all the challenges of the different worldwide markets which the company supplies today. The “mission” is the production and sales distribution of upholstered lounge sofas and armchairs mostly in leather, created to satisfy all consumers who require a product of quality, hand crafted with attention to every small detail, in the true masters’ tradition of Forlì, which characterize a quality of living in line with fashion trends. Polaris is now collaborating with some important Italian designers:
Carlo Bimbi e Carlo Sironi
“An Exchange of give and take between the designed object and environment; a reciprocal enrichment. Inevitably words such as atmosphere and mood come to mind, characteristic of the spirit transferred from the object to the user or person in close proximity. Our purpose is to coordinate products into a sense of well-being; a complex project which studies comfort, function and user satisfaction. The products designed combine reliability, naturalness and eye-appeal. Comfort, function, strength, elegance: in one word beauty. Beauty: in raw materials, perspective, harmony, modernity.”
Fabrizio Ballardin
“Sofas: a union between artisan and industrial production, offering dreamy relaxation, entertainment and sociability. The cooperation with Polaris is giving me the opportunity to express myself wholeheartedly, realizing in different styles, from soft and informal shapes to more technical, formal and stylized ones.”
Rodolfo Bertozi
“Design is an art, an expressive form in which to convey ideas and emotions. Art transfers to design a poetic meaning, and design creates objects that enter into our daily lives. This is my philosophy as a designer, to create uncomplicated products but with a strong visual impact, and a pleasing balance between the aesthetic and functional. My collaboration of a decade in league with Polaris has allowed me to express my creativity, to the purpose of comfort and elegance with attention to detail.”
Please call our office for information on all available configurations, size and upholstery options.
